A backlink is simply a hyperlinked word or group of words that when clicked navigates the reader from the source page to another, or allows a new window to pop up containing some descriptions, definitions and other related topics of a specific term. Although a backlink is nothing more than that, its ultimate importance is on how it is used as a basis whenever search engines rank a webpage or a website. It is of utmost consideration that a search engine’s ranking is a vital factor that can make or break your online business. With this, the relevance of backlinking to any online business is magnified to a level that it should never be overlooked.
Another critical role that backlinks play is driving traffic towards your website. As mentioned earlier, backlinks connect one site to another and by that it actually leads people from one site to your site. And any online marketer knows the value of traffic to the success of an online business.
Aside from the question “What is backlink?”, people internet marketers and online marketing professionals often ask if search engines such as Google have specific preferences on which types or kinds of backlinks should be rated higher than others. The answer is yes. For instance, search engines give higher points to certain incoming links on a number of bases, which include authority as in the case of .gov links, and longevity as in the case of .edu links. These details belong to the “Domain Suffix” factor of backlinking.
There are three prime elements that determine the weight of a blacklink as judged by a search engine such as Google. They are the domain suffix factor, the PageRank factor, and the anchor text factor. Search engines may implement different weighting schemes with regard to these elements.
PageRank appears to be somewhat similar to a “What’s Hot and What’s Not?” type of list. The sites are ranked based on search engine preferences, and are then arranged on a descending manner. Commonly, sites that get to be on top are the ones that gained the most rating for a given keyword. Most preferably, search engines give a site a higher score in the PageRank category if it happens to have backlinks with high PageRank sites.
Anchor text or backlink label is a factor that displays a descriptive text or phrase above the backlink. It is examined by search engines in order to determine the weight of relevance it possesses to the content of the linked website. The more relevance a label has, the more points a certain search engine grants. Aside from the label’s relevance to the content, search engines also match its relevance to the keywords users encode in search engines.
Learning to create backlinks is, in fact, not that difficult. However, the task requires time as well as consistency in your part. Although, several business owners or marketers already have a complete grasp on its mechanics, they hire people or acquire assistance from services to perform the task in order to maintain quality and consistency. Now that your question on “What is backlink?” is answered, your next step is to find a way to effectively apply the method.
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